The PR campaign for Magic Mike XXL has been really entertaining so far.
There have been suggestive posters:
Appearances at Pride Parades:
Viral videos… (bonus points to the lady who point blank answered “NO” to the question, “would you say you care about the story?”!)
And a whole lot of abs-tastic eye-candy being put out there:
What has been the most interesting thing about all this is not even the sculpted pretty-boys flexing their oiled pecs for the camera but the fact that all the publicity is being aimed squarely at straight women and gay men, traditionally two audiences Hollywood doesn’t really give a sh*t about because they are not straight guys. This has been SO REFRESHING for a few reasons:
- Straight men aren’t the only people who like movies OR are titillated by sexy body parts
- The actors in the movies seem to be game for just about anything and don’t seem to care about how cheesy it may look so as a result everything about the movie and the press tour looks FUN!
- They are totally on board with flipping the standard “male gaze” (women as objects in film that exist for the pleasure of the male eye) which just about every other movie in creation is geared to – over to a “female gaze” in which the men in the movie become the objects
Look, I’m totally going to see this movie. I saw the first one and I’m a straight lady with eyes, I like a strong set of shoulders when I see them and male strippers are basically Boy Bands minus the nudity and singing. But honestly a major part of why I want to see it is because I want to support a press campaign that is actively courting at an audience who is usually ignored when a studio is trying to sell something.